The companies ability to ship to remote areas. i live in labrador and some companies will notship here unless i get it sent to a middle man then to me.

 

A good colorful and active website goes a long way. But if its too complicated people will get annoyed and ditch. Take my website for example.

www.archerpromotions.com

 

An easy to read, professional looking website. I like when you can plug in what kind of car you have so it narrows down all the parts to what fits on your car so you don't have to spend all that extra time looking.

And of course, good customer service, fast/free shipping, and good prices.