HondaCivicForum.com - Doing a Honda survey for degree requirement. Help?

Hey guys,

So, I'm in the MBA program at Rotman School of Management, in a Branding class. We're doing a research project on the Honda brand for an assignment. Basically, we want to be able to look at responses from the general public and from enthusiasts about the associations they have with Honda and what they value in cars. Would be super helpful if we could get some responses from members here.

Keep in mind, this is the same survey that had to be sent to the general public, to whom Spoon is just cutlery. So, you're not gonna see any language in the questions that most people wouldn't have readily understood. Won't take any more than ten minutes and usually takes more like two.

Thanks to anyone that helps out!

http://rotman.az1.qualtrics.com/jfe/...E0ZA5GOmJ2kwIZ